Giving products greater legitimacy

MySmartJourney has come up with an innovative solution to provide information on the benefits and virtues of cosmetic products from Quebec-based brand Bkind during a test project.

Digital product information

Thanks to a QR code, it is now possible to access a wealth of information on the brand's products. Simply by using their phone, consumers can discover a detailed presentation of the product, highlighting its assets and virtues. An action button invites them to discover why the product is so “kind”, while an instruction manual helps them get the most out of it.

What's more, customer reviews lend the product its legitimacy. As they scroll through the content, consumers will also find a riddle that asks them about the product's components. Action buttons redirect them to other products on the website, and invite them to sign up for the newsletter. Finally, we also offer gift ideas to complete the experience.