FR-CA
FR-FRLes 24h du Mans makes its advertising display interactive
Planning and promoting an event
The city of Le Mans uses MySmartJourney's technology to capture the attention of visitors to its annual event, which attracts an enthusiastic and curious public: the 24h of Le Mans, an international motor race.
To best support visitors before and during the event, Of Course Le Mans had the ingenious idea of using the platform and its many features to share the program in such a way as to make it impossible to miss.
Engaging its audience
To achieve this goal, the city opted for an original approach by dressing its billboards advertising the 24 Hours of Le Mans race with a giant QR code. This code allows the program to be shared in such a way that it is easily visible and scannable by the greatest number of passers-by, regardless of distance, thus offering an interactive and engaging experience.
This device enabled the city to measure its audience through the number of scans. Statistics showed that visitors scanned a lot before, not during, the event. The fact is, they were busy enjoying the activities, so the QR code was used to plan and promote the event. In light of this, the team will be able to further adapt their marketing strategy for the following year.
Scan or click the code to see a sample