FR-CA
FR-FRRadio-Canada showcases its new home
Welcoming spontaneous visitors
Since moving into its new home in 2020, Radio-Canada has been offering guided tours that allow visitors to learn more about the workings of the various recording studios, as well as the site itself.
However, tours are only available on Saturdays and Sundays, subject to reservation. To accompany spontaneous visitors, Radio-Canada sought another solution.
The Cultural Mediation and Communications, Industrial Relations, Experiences and Partnerships team came up with the idea of developing a self-guided tour accessible to all via the telephone.
A digital tour on the phone
Six panels, deployed inside and outside the building, are the entry points for the self-guided tour. Thanks to QR codes and NFC chips, visitors can learn more about the architecture of these new spaces, the archaeological research that was carried out on site prior to construction, a work specially created to commemorate the history of the district, and the use of the various television, news and radio studios.
An audio text and its transcription are accompanied by photos to illustrate the subject and allow visitors to see what is not accessible to them. Behind action buttons, additional information is provided for those who want to know more, accompanied by a quiz to test their knowledge.
The addition of the digital solution enables Radio-Canada to offer a fun and informative mediation service at all times, complementing their guided tour offer.
Scan or click the code to see a sample