Making the city's history dynamic

The Écomusée de Saint-Nazaire retraces the singular history of the town, its port and its major industries through archival documents, models, paintings, posters, photographs and technical objects.

The establishment wanted to create a parallel itinerary to its classic tour, enriching it and offering a more dynamic view.

An exclusive, interactive visitor experience

The museum chose the MySmartJourney solution to accompany its visitors by creating an interactive itinerary: “Itinéraire Bis de Mathilde”.

This digital tour takes visitors on a new approach to discovery. QR codes and NFC tokens have been deployed on a dozen selected works and artefacts, giving visitors access to exclusive content they would not otherwise have had access to. Texts, photos, archival images, videos, audio and additional content are integrated into the platform, providing information about the city's history. Games highlight the objects in the exhibition and invite visitors to take a closer look.

Easy to use thanks to a simple phone scan, the tour attracts young and old alike, adding real value to the experience.