An event for young people

This year's Forever Young Festival, dedicated to young people, took place from September 26 to 30, 2023 at various venues in the city of Le Mans.

At a time when sustainable development is a key concern, the city decided to use MySmartJourney technology to digitize the program for the third edition of the festival, thereby reducing the paper consumption that would have been required to print thousands of flyers.

Reducing your paper footprint with digital technology

As part of an event aimed at young people, Le Mans wanted to adapt to this new generation by offering them the chance to scan a QR code directly with their cell phone, behind which is the festival program.

This process eliminates the need to print out an astronomical amount of paper, and makes it easy for the target audience to keep the program and take it away with them. And in the event of last-minute program changes, don't panic - our team can update the information quickly and in real time!

MySmartJourney is the ideal tool for easily transporting all the information you need, while at the same time embracing sustainable development and adapting to new generations. Take a step into the digital future with us!