FR-CA
FR-FRTourism Edmunston enhances the New Brunswick Botanical Garden
A botanical garden of varied species
The New Brunswick Botanical Garden is one of the Edmundston Tourism Office's partners in sharing access to the MySmartJourney platform as part of a project to promote the city's cultural, heritage and tourism assets.
As part of this project, the Botanical Garden wanted to develop an interactive discovery trail to introduce visitors to the flora and fauna found here.
An interactive discovery trail
It was able to design its own content under the brand identity, “Inspire”, which brings together the various projects of the Edmundston-Madawaska Tourism Office. By scanning the QR code-enhanced kiosks in front of the highlighted species, walkers learn everything there is to know about the garden's plant and animal species.
Video, audio and photo content provide additional information. Quizzes are offered at each point of interest to test knowledge and add a playful touch to the discovery. At the entrance to the tour, visitors receive a video welcome from members of the team, and are invited to fill in a Google Form questionnaire on what attracted them to the Garden, in order to better understand visitors' expectations. A Selfie Booth allows visitors to keep an original souvenir of their visit.
Scan or click the code to see a sample