Gathering qualitative data

The team at Tourisme Montréal's tourist information office came up with the idea of installing posters enhanced with QR codes inside and outside the office. These posters answer the questions most frequently asked by visitors. While the outdoor panel acts as a more global information vector, the posters inside the office touch on more specific questions, such as activities available for families or “What to do this week in Montreal”.

The scans are also a means of gathering valuable data on visitors and their expectations, with a view to continuous improvement.

Adapting the offer according to visitor feedback

Usage statistics enable the Tourisme Montréal team to assess, among other things, visitor demand, preferences and content needs.

Thanks to this data, the office is able to adjust its opening hours more flexibly, both during the day and throughout the year, to best meet visitors' demands.

This in-depth analysis of the application's use constantly enhances the services offered to visitors, for an optimized experience.