877.633.3675

Promoting the Route des Navigateurs

Promotion
Engagement
Digital transformation
Mediation tactics
General public
Outdoor
Itinerant
Tour / Journey
Quebec
Tourism
Qr code
NFC

A revitalized route

The Route des Navigateurs, which runs along Route 132, already offers a number of tourist itineraries that allow visitors to discover the different regions the route passes through.

Kiosks enhanced with QR codes and NFC chips give way to a richer offering, and enable the two tourism organizations that co-created the experience, Tourisme Bas-Saint-Laurent and Tourisme Centre du Québec, to provide travelers with even more information, while highlighting the attractions the route passes through. It's another way of anchoring them to the region.

Interactive content

The content allows travelers to find out more about the place where the terminal is located. Communities such as Saint-François-du-Lac, Odanak and the Parc Eco Maritime de l'Anse-du-Port are highlighted. In the content, travelers can learn more about facts related to the St. Lawrence, such as the Pilotes du fleuve. They can also take souvenir photos thanks to a Selfie Booth and discover the Abenaki language.

Route des Navigateurs
https://msj.world/webcontent/64

Scan or click the code to see a sample

More about this project

Route des Navigateurs

La Route des Navigateurs : le fruit d’une mutualisation de la plateforme

View use case
Route des Navigateurs

La Route des Navigateurs se bonifie grâce au numérique

View use case

La Route des Navigateurs accompagne les voyageurs dans la découverte des attraits touristiques

View use case

Discover our other articles

Enhancing a physical experience through the addition of digital elements

Route des Navigateurs

La Route des Navigateurs improves with digital technology

The Accordion Museum simplifies its process during the Montmagny International Accordion Festival

The Complexe Desjardins offers interactive exhibitions

Vanier Museopark offers a digital authors' trail

Destination Rennes - Bécherel

Destination Rennes offers guided tours of Bécherel all year round

Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition

Route des Navigateurs

La Route des Navigateurs: the fruit of a shared platform

The Montérégie Region and Garde-Manger du Québec Promote Producers

Fugitives! between physical and virtual exhibitions

Fugitifs - fugitifs

The Commission des droits de la personne et de la jeunesse produces a traveling exhibition

Bioparc adapts its Festi-Oiseaux thanks to Data

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

Joining forces during the pandemic with Les Fouines du Plateau

culture 3 rivières

Culture Trois-Rivières guides visitors on its route with ground signage

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

Tourisme Rivière-du-Loup Talks about the Platform

Laval's Cosmodôme promotes a digital activity

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

Culture Trois-Rivières revisits its Halloween journey

Introducing other producers through digital means

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

Innovation at the Complexe Desjardins

Le Mans Upgrades and Modernizes its Commemorative Plaques

Le Mans Honours its Finest 

The Bioparc accompanies its visitors in queues

The Accordion Museum brings music into the classrooms

A virtual Santa Claus at the Complexe Desjardins

Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz

The Bioparc de la Gaspésie offers its visitors evolving content

A easily modifiable physical tourist route in the Vallée-du-Richelieu

Culture Trois-Rivières uses the Combination: a simple and fast feature

The Saint-Sulpice digitizes important information

Launch of a new literary circuit by Culture Lanaudière

Highlighting the merchants of the Complexe Desjardins

A leisurely stroll with Les Fouines du Plateau

Le Saisonnier launches a holiday rally

The Bestiary of the Route du Richelieu

The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau

Accessibility at the heart of Quebec City airport's digital system

Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

Promotion Saguenay offers a digital welcome to cruise ship passengers

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

Deploying rallies across the territory of Vallée-du-Richelieu

Culture Trois-Rivières shares its first experience with MySmartJourney

Le Saisonnier

Le Saisonnier creates involvement

Le Saisonnier

Le Saisonnier offers a digital promotion for its offers

The Accordion Museum offers basic lessons

The Accordion Museum enhances an exhibition through digital means

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

The Vanier Museopark's unusual Sugar Calendar

Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

A New Look for Tourisme Rivière-du-Loup

Vallée-du-Richelieu enhances its content through the use of the "random" function

culture 3 rivières

Using displays to conceal information with Culture Trois-Rivières

A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu

La Route des Navigateurs accompanies travellers in their discovery of tourist attractions

Le Saisonnier animates its spaces

Tourisme Rivière-du-Loup Invites You on a Walk Around Town 

The Cosmodôme de Laval enhances the content of its permanent exhibition

Événements Attractions Québec (EAQ) promotes its team with QR codes

The 'Circuit du Paysan' offers gamification of its route

Searching for clues with family at the Pulperie de Chicoutimi

Le Mans - ofcourselemans

Le Mans highlights its history

Laval's Cosmodôme recruits thanks to digital technology

The Accordion Museum uses digital technology to accompany its visitors

Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

Quebec City airport in constant innovation

A 100% web magazine designed by Tourisme Vallée-du-Richelieu

The Fouines du Plateau: A Family Activity, a Shared Experience

Culture Trois-Rivières proposes a new edition of the Halloween rally

A point of interest contains multiple activities

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Le Mans Introduces an Interactive Walking Tour 

culture 3 rivières

Shared management of several tourist sites by Culture Trois-Rivières 

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Tourisme Rivière-du-Loup Switches from Mobile App to Web App 

The Commission des droits de la personne et de la jeunesse draws attention to details in a work of art

Destination Rennes

Destination Rennes uses digital technology to showcase a 400-year-old market

Quebec City airport uses digital technology to support its passengers

Québec City airport showcases its spaces

The Cosmodôme de Laval supports its queuing customers

Promoting the Route des Navigateurs

Destination Rennes - Bécherel

Destination Rennes accompanies visitors to the commune of Bécherel

Add a digital quiz to an exhibition with the Cosmodôme de Laval

Culture Trois-Rivières begins its journey with a well-visible starting point

Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

During the pandemic, Culture Trois-Rivières offers contactless youth activities

Signage at Le Mans catches the eye

The Pulperie de Chicoutimi offers a new interactive exhibition

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Culture Trois-Rivières deploys self-guided audio tours

Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience