FR-CA
FR-FRTaking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital
Working Around the Pandemic Shutdown
Up until the pandemic hit in 2020, Virées gourmandes offered mini-tours for tourists into the heart of Montérégie’s agricultural country. Covid-19 forced the program cancellation.
But thinking outside the box let them relaunch before the pandemic ended because they decided to make it digital.
A Mouthwatering Catalogue
Virées gourmandes started with the creation of gourmet food boxes, each month featuring products from the Montérégie and its producers. Then they decided to employ MySmartJourney technology to get the word out with a product catalogue using QR codes. The catalogue is full of information about the producers and their products. The QR codes lead to anecdotes and the history of the family businesses told through videos, photos, quizzes, and text. The added value is intangible, yet invaluable to foodie enthusiasts.
Keeping producers in touch with their customers, contact-free!
Scan or click the code to see a sample
More about this project
Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
View use case
The Montérégie Region and Garde-Manger du Québec Promote Producers
View use caseDiscover our other articles
A virtual Santa Claus at the Complexe Desjardins
La Route des Navigateurs accompanies travellers in their discovery of tourist attractions
The Vanier Museopark's unusual Sugar Calendar
The Accordion Museum enhances an exhibition through digital means
Laval's Cosmodôme promotes a digital activity
Vanier Museopark offers a digital authors' trail
The Bestiary of the Route du Richelieu
Promoting the Route des Navigateurs
The Saint-Sulpice digitizes important information
The Accordion Museum uses digital technology to accompany its visitors
During the pandemic, Culture Trois-Rivières offers contactless youth activities
A point of interest contains multiple activities
The Pulperie de Chicoutimi offers a new interactive exhibition
Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition
The Commission des droits de la personne et de la jeunesse produces a traveling exhibition
Add a digital quiz to an exhibition with the Cosmodôme de Laval
Le Mans highlights its history
Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory
A easily modifiable physical tourist route in the Vallée-du-Richelieu
The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau
Quebec City airport uses digital technology to support its passengers
Shared management of several tourist sites by Culture Trois-Rivières
Accessibility at the heart of Quebec City airport's digital system
Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
Le Saisonnier creates involvement
The Bioparc accompanies its visitors in queues
La Route des Navigateurs improves with digital technology
Culture Trois-Rivières uses the Combination: a simple and fast feature
The Cosmodôme de Laval enhances the content of its permanent exhibition
Laval's Cosmodôme recruits thanks to digital technology
Destination Rennes accompanies visitors to the commune of Bécherel
Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital
Fugitives! between physical and virtual exhibitions
Vallée-du-Richelieu enhances its content through the use of the "random" function
Using displays to conceal information with Culture Trois-Rivières
Musée Maritime du Québec Podcasts its Riverside Experience
The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience
Destination Rennes uses digital technology to showcase a 400-year-old market
La Route des Navigateurs: the fruit of a shared platform
The 'Circuit du Paysan' offers gamification of its route
The Bioparc de la Gaspésie offers its visitors evolving content
Le Saisonnier offers a digital promotion for its offers
A New Look for Tourisme Rivière-du-Loup
Culture Trois-Rivières proposes a new edition of the Halloween rally
The Accordion Museum offers basic lessons
Bioparc adapts its Festi-Oiseaux thanks to Data
Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz
Destination Rennes offers guided tours of Bécherel all year round
The Complexe Desjardins offers interactive exhibitions
Le Mans Introduces an Interactive Walking Tour
The Cosmodôme de Laval supports its queuing customers
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
Culture Trois-Rivières deploys self-guided audio tours
Signage at Le Mans catches the eye
Searching for clues with family at the Pulperie de Chicoutimi
The Commission des droits de la personne et de la jeunesse draws attention to details in a work of art
The Montérégie Region and Garde-Manger du Québec Promote Producers
Quebec City airport in constant innovation
Événements Attractions Québec (EAQ) promotes its team with QR codes
Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth
Culture Trois-Rivières shares its first experience with MySmartJourney
Culture Trois-Rivières begins its journey with a well-visible starting point
Musée Maritime du Québec Gives Thought to People Waiting in Line
The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt
A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu
Musée Maritime du Québec Now Offers Paid, Code-Access Content
Joining forces during the pandemic with Les Fouines du Plateau
Of course Le Mans Uses Technology to Provide Information about a Temporary Event
Launch of a new literary circuit by Culture Lanaudière
The Fouines du Plateau: A Family Activity, a Shared Experience
Québec City airport showcases its spaces
Culture Trois-Rivières guides visitors on its route with ground signage
The Accordion Museum simplifies its process during the Montmagny International Accordion Festival
Innovation at the Complexe Desjardins
Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience
Le Saisonnier animates its spaces
Culture Trois-Rivières revisits its Halloween journey
Le Saisonnier launches a holiday rally
Introducing other producers through digital means
Le Mans Honours its Finest
Deploying rallies across the territory of Vallée-du-Richelieu
Tourisme Rivière-du-Loup Switches from Mobile App to Web App
Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region
The Accordion Museum brings music into the classrooms
Enhancing a physical experience through the addition of digital elements
Promotion Saguenay offers a digital welcome to cruise ship passengers
A leisurely stroll with Les Fouines du Plateau
Tourisme Rivière-du-Loup Talks about the Platform
Tourisme Rivière-du-Loup Invites You on a Walk Around Town
A 100% web magazine designed by Tourisme Vallée-du-Richelieu
Highlighting the merchants of the Complexe Desjardins
Musée Maritime du Québec and the Ernest Lapointe
Tourisme Rivière-du-Loup’s Mystery Adventure Tour
